Limited budgets have traditionally left small businesses at a disadvantage when looking to market themselves. Thanks to affordable artificial intelligence (AI) tools coming to the market — that’s all about
Great Marketing Strategies You Can Steal From the Most Successful Super Bowl Ads You don’t need $5 million to advertise like major brands. The Super Bowl has been called “The
If your company’s mobile site loads slowly, it will hurt your Google search rankings Beginning in July 2018, a new plan will cause slower pages to show lower in results,
GOOGLE’S MOBILE-FIRST SEARCH INDEX BEGINS ROLLOUT TO SELECTED SITES It’s been over a year since Google announced that it would be changing the way it ranks its search index, prioritizing mobile
No matter how unique its technology or how revolutionary its business model, a startup will have difficulty surviving without a marketing strategy that centers around customer acquisition. Marketing is the
Gone are the days of generic sales pitches that talk AT customers instead of WITH them or TO them. They Engage your Customers Advertising has evolved into a conversation between
It’s that time of year again. The abundance of Christmas items starting to line store shelves can only mean one thing: The holidays are sneaking up on us. For many businesses,
5 Impacts of Virtual Reality in Marketing What comes in your mind by the mention of the term ‘virtual reality’? Most people will conceive it to be either a film
With more than two million apps available in the iOS app store, the question for e-commerce businesses is no longer why do you need an app, but rather, why don’t you have
Understanding your website’s traffic is a fundamental step towards optimization. When updating content, you must keep in mind who the audience will be and which offers will entice them. Additionally,
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