Artificial Intelligence | Small Business Marketing

Limited budgets have traditionally left small businesses at a disadvantage when looking to market themselves. Thanks to affordable artificial intelligence (AI) tools coming to the market —  that’s all about

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Digital Marketing | Strategies for Holiday Season

It’s that time of year again. The abundance of Christmas items starting to line store shelves can only mean one thing: The holidays are sneaking up on us. For many businesses,

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Small Business | App Marketing

With more than two million apps available in the iOS app store, the question for e-commerce businesses is no longer why do you need an app, but rather, why don’t you have

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Branding Playbook | Visual Identity

Branding is so much more than a visual identity. It encompasses the many ways in which we make our culture come alive at every touch-point with a client, customer, vendor,

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Inspiring Examples of Small Business Branding

Taking on a branding project for a small business can be a valuable opportunity for agencies and freelancers to develop experimental creative work without the intense pressures and restrictions associated with larger accounts. While big

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Branding Mistakes

What is branding exactly? It’s the development of a public persona, one that causes an instant emotional connection within consumers. When you think of great branding, what comes to mind?

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2017 Planning

Any good marketer knows to keep an eye on the future to stay ahead of the curve on new trends, emerging marketing channels, and other fresh ideas to deliver brand

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Small Business Marketing

The challenge is that so many small business owners have no idea what it takes to make marketing work for them. They are experts in their business, but they simply

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