Artificial Intelligence | Small Business Marketing

Limited budgets have traditionally left small businesses at a disadvantage when looking to market themselves. Thanks to affordable artificial intelligence (AI) tools coming to the market —  that’s all about

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Marketing Strategies | Advertising

Great Marketing Strategies You Can Steal From the Most Successful Super Bowl Ads You don’t need $5 million to advertise like major brands. The Super Bowl has been called “The

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Startup | Marketing Strategy

No matter how unique its technology or how revolutionary its business model, a startup will have difficulty surviving without a marketing strategy that centers around customer acquisition. Marketing is the

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Virtual Reality | Marketing

5 Impacts of Virtual Reality in Marketing What comes in your mind by the mention of the term ‘virtual reality’?  Most people will conceive it to be either a film

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Video Marketing | 17 Stats and Facts

Leveraging video marketing is a powerful strategy to promote, brand, and grow your business online. More consumers are interacting with videos today than ever before and, in 2017, it’s vital to boost

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Branding Playbook | Visual Identity

Branding is so much more than a visual identity. It encompasses the many ways in which we make our culture come alive at every touch-point with a client, customer, vendor,

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Digital Marketing | Apps for Success

A lack of work-life balance is one of the top sources of stress today for digital marketers. The struggle is real in our mobile-first digital world. The lines between professional output

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Live Video Marketing | The Rise of Video

The rise of live video marketing over the last year or so has given content marketers a powerful new weapon to add to their armory. To add to venerable email

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Marketing VS Advertising

On the surface, marketing and advertising seem to be synonymous; two words that can be used interchangeably to describe a process that helps you sell more products or services. However,

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Content Marketing

To create content that attracts people to your business, show how your product or service can add value to their lives. Many small and medium-sized enterprises (SMEs) are turning to

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