Marketing Strategies | Advertising

Great Marketing Strategies You Can Steal From the Most Successful Super Bowl Ads You don’t need $5 million to advertise like major brands. The Super Bowl has been called “The

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Startup | Marketing Strategy

No matter how unique its technology or how revolutionary its business model, a startup will have difficulty surviving without a marketing strategy that centers around customer acquisition. Marketing is the

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Virtual Reality | Marketing

5 Impacts of Virtual Reality in Marketing What comes in your mind by the mention of the term ‘virtual reality’?  Most people will conceive it to be either a film

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Branding Playbook | Visual Identity

Branding is so much more than a visual identity. It encompasses the many ways in which we make our culture come alive at every touch-point with a client, customer, vendor,

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Brand Consistency

If you’re like many leaders, the early stages of your business required a lot of decision-making, from fundamental decisions like your core services or products all the way to decisions

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Business Branding

Do you have a favorite lunch spot? Maybe a cafe that once made a great impression on you? If so, that’s the power of branding at work. Your brand image

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Inspiring Examples of Small Business Branding

Taking on a branding project for a small business can be a valuable opportunity for agencies and freelancers to develop experimental creative work without the intense pressures and restrictions associated with larger accounts. While big

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Branding Mistakes

What is branding exactly? It’s the development of a public persona, one that causes an instant emotional connection within consumers. When you think of great branding, what comes to mind?

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5 Rules of Branding | SWAT Media Group

What, exactly, is “branding” as opposed to marketing? And does it also have tried-and-true rules, like marketing does? Marketing is the technique you use to acquire customers, but branding is

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