Call To Action

No marketing activity is complete without asking the customer to do something. ‘Buy now’‘Sign up here’‘Pre-order now’ Brands usually place these calls to action (CTAs) at the end of a

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Social Media Marketing

In recent years, social media marketing has quickly become one of the most powerful strategies to attract traffic, engage audiences, and drive sales. An effective social media marketing strategy needs

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Online Marketing

These days, finding new clients is definitely not an easy task, especially if you don’t have enough resources and money. Online marketing strategies change all the time, and we need

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Email Marketing

While the glorious tales of marketing prowess on Facebook and Instagram may have garnered more attention over the past few years, email has quietly been expanding its influence and has

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Mobile Marketing

Mobile Marketing is not merely an “in” thing, nor is it the future. Mobile marketing is dominating the marketing world right now. Since the day the iPhone entered the phone

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Chatbot Marketing Strategy

Are you maintaining a presence on a messenger app via a chatbot yet? If not, why not? Chatbots, computer programs that mimic conversation with people by using artificial intelligence, can transform

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Facebook Marketing

Marketing is the key to success for any business. If you’re already an entrepreneur or planning to launch your startup this year, it’s crucial to have your marketing strategy in

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Future of Video Marketing

Technology is changing as fast as the platforms and digital channels that drive them. As consumers, our thirst for content continues to spiral, whilst the major social networks compete for

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6 tips for YouTube Advertising

This might not even surprise you, as YouTube is the leading service that made it possible to easily put videos online in 2005. Flash forward to 2017 and if your

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5 Laws of Advertising

Certain laws and practices of advertising and marketing have gone unchanged for over 50 years. In 1963, David Ogilvy wrote (arguably) the first book on modern marketing, entitled Confessions of

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