Call To Action

No marketing activity is complete without asking the customer to do something.
‘Buy now’‘Sign up here’‘Pre-order now’
Brands usually place these calls to action (CTAs) at the end of a piece of content in the hope that customers who relate to that content will go on to perform a specific act.
CTAs may have changed over the years, but the end goal hasn’t: put the right message in front of the right people at the right time, so they know what to do next.

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