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Great Marketing Strategies You Can Steal From the Most Successful Super Bowl Ads

You don’t need $5 million to advertise like major brands.
Great Marketing Strategies You Can Steal From the Most Successful Super Bowl Ads
The Super Bowl has been called “The Marketer’s Holiday” for good reason. At $5 million for a 30-second spot, it’s one of the highest-grossing media events in the world. And with all the hype around previews before The Big Game, it’s become a frenzy to follow all the activity of the big brands before and after the game.

And while the Super Bowl is the ultimate in big brand marketing, there are a number of takeaways that would apply to a business of any size. Entrepreneurs can learn a lot from this year’s crop of advertising. After all, marketing is a spectator sport, and 2018’s spectacle was no exception.

Consider the environment

Context is everything. Make sure you serve up your brand messages in a way that is appropriate to the environment. The Super Bowl is a massive stage, but it’s also a space for family, fun, friends and gatherings.

So, advertisers stuck to lighter messaging, product benefits and sheer entertainment.

Use multiple channels

The best Super Bowl advertising used multiple channels to spread a fully integrated campaign. In those cases, the broadcast advertising is just the launching pad. Many previewed the spots ahead of time via YouTube, utilized influencer networks to review and share, built installations onsite at the game and maxed out engagement on social media.

Lead with an insight

All good marketing starts with a consumer insight to grab the audience’s attention. This should be a given in effective communication. The more emotional your connection, the more memorable the messaging . . . especially if it’s tied to a product benefit.

Make someone smile

Messaging that makes us smile is much more memorable and shareable. So, try to find a sense of humor in the work, and the work will more likely get noticed.

Rinse and repeat

In order to be effective, messaging needs to be repeated to be remembered. So be sure to repeat over and over again to ensure message penetration.

As you plan out your own marketing activities, keep these Super Bowl Big Brand lessons in mind. And as you also watch other brands in action, pay attention to how you can apply what they do to your business. After all, marketing is a spectator sport.

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