If your company’s mobile site loads slowly, it will hurt your Google search rankings
Beginning in July 2018, a new plan will cause slower pages to show lower in results, but will still factor in relevant content.
Google will make page speed a ranking factor for mobile search results.
Set to start in July, the Speed Update will only impact a small amount of the slowest pages. Relevant content is still a strong signal, however, some users may still see slower pages if they respond to their query.
While Google says the update will only impact a “small percentage of queries,” businesses may want to hire a mobile design expert with Google AMP experience or have their developers look into the site’s design. In the mobile design, consider reducing the amount of images or page elements to cut down load time.
The update will apply the same speed criteria to all pages, regardless of the technology used to build them.
There has been a speed factor in ranking desktop searches since 2010. Now similar considerations will be made for mobile users, allowing for potentially speedier searches. Users may waste less time and data on sites too slow to open on a mobile device.
Needing to have a faster site may be good for companies, too. In February 2017, Google found 53% of site visits are ended if the site doesn’t load within three seconds. While the update is slated to only impact the slowest pages, companies may want to find ways to speed up their mobile pages to keep users’ attention.