You’ve figured out which social channels your ideal customers spend the most time on and created an on-brand, professional presence on each and every one of them. Now you sit back, post things your audience will like, and watch your follower numbers increase while your sales skyrocket. Right?
Not quite. In the crowded social media landscape of today, it takes some money to get your carefully crafted content and brand name in front of the right audience—this year, social media ad spend is projected to reach $13.51 billion in the United States alone. Fortunately, you don’t have to have deep pockets to use paid social media effectively. You just have to know how to do it right. Here, we’ll take an in-depth look at advertising on Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Snapchat. But first, we’ll start with some basics and expert advice.
Figuring out where to put your advertising dollars can be tough—every network offers paid social options and those options are always changing. (Just from the time we started writing this post, Snapchat debuted its new Ad Manager tool and Twitter added a new direct message advertising feature). So how do you figure out where to begin?