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Brand Consistency

If you’re like many leaders, the early stages of your business required a lot of decision-making, from fundamental decisions like your core services or products all the way to decisions about design. Whether you put a ton of time into each and every choice or quickly call the shots to move on to the next one, it’s safe to say that your business evolves — and as it does, the look and feel of your brand can change, too.
But your brand is more than a logo. It’s everything that represents your company, from your personal branding and the content you create to your mission, the employees that humanize your brand, and everything in between. As you grow your company, maintaining your brand’s consistency can be a challenge. Here are five tips that can help:
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