Is your business active on Instagram? Are you leveraging it to build your personal brand? While it was once one of many possible social media platforms to market your product or service, you now need to allocate a large percentage of your social media effort toward it. Instagram is no longer an option — it’s a necessity. Instagram is a completely different animal — it’s not going anywhere. It’s owned by Facebook, has a massive user base that continues to grow and makes money. Instagram’s 2016 ad revenue is estimated to double in 2017. Here are the reasons why it’s time to go all-in with Instagram marketing.