Search Marketing (SEM), or Search Engine Optimization (SEO), is a complex, ever changing process. Search engines constantly change their algorithms, shuffle their indexes, merge results and share content. The only consistent thing about marketing your website to them is that what works really well today probably won't work so well tomorrow. That's why you need an experienced search marketing professional who keeps two fingers on the pulse of the major search engines. If Google hiccups, we know about it. If Yahoo! gets stubborn, we'll coax those rankings back to the first page. Working with search engines is a long-term, high maintenance relationship and we're dedicated to managing that relationship so you don't have to, and at an investment you can feel good about. So How Exactly Does SEO Work?

This is the million dollar question. And we can almost guarantee you that for every person you ask, you'll get a different answer. That's because marketing to the search engines is like any creative endeavor: cooking, painting, carpentry, etc. If you ask five people to bake a cake, you'll get five unique cakes each with different ingredients. Ask ten people to make you a chair and you'll get ten distinct pieces each with its own style. Because the search engines change their ranking algorithms (the equations they use to analyze a website's reputation and rankability) so often, and they each use such widely varying criteria, there are literally hundreds of ways to promote your site to the first page of search results. However, there are certain universal guidelines regarding what central principles and elements are vital to your search marketing strategy. There are also very clear rules against certain practices that attempt to cheat or trick the search engines. Fundamental Principles for Successful SEO more